Author: wolff

PROJECT: A compilation of music videos I’ve shot and directed over the past few years. 

PROJECT: Tia Blanco Partnership Promo

CLIENT: Vegan Smart

ROLE: Photographer

DETAILS: Vegan Smart reached out to me to shoot some campaign work for the announcement of the new face of their company, Vegan Pro Surfer, Tia Blanco. 

PROJECT: TRADESCHOOL 

CLIENT: Arclight / NanoPro MT / DISCOVERY

ROLE: WRITER, DIRECTOR, PRODUCER.  

DETAILS: I had a show concept I wanted to pitch for a while, “Tradeschool”, where we take pros from two very different trades/careers and drop them smack dab into the middle of each others jobs. Due to the viral success of Tick Tock, Discovery agreed to post the show through its socials for data testing, we broke over 800,000 views in 24 hours. 

CLIENT: Misfit Industries

ROLE: CREATIVE & BRAND DIRECTOR, BUSINESS DEVELOPMENT.  

DETAILS: Misfit Industries was an award winning custom motorcycle manufacturer out of Dallas TX. I met the guys at SEMA a year after their launch. After some conversations about how we could take them from just a builder to a brand, I went to work. 

Throughout a series of strategic partnerships and collaborations I grew their brand awareness and took Misfit from $300k in sales their first year to $1.3M the next. Misfit became one of the largest brands in the motorcycle industry. 

Notable Achievements with the brand:

Bikes and Crew placed as actors and film vehicles in wide release action film Code of Honor with Stephen Seagal.

TV Show pitched and developed for Discovery Channel. 

Event Partnerships & Live Bike Builds at SEMA w/ Ingersoll Rand & Gas Monkey Garage. 

Bikes placement inside Hard Rock Hotel Las Vegas during special events. 

Clothing line development. 

Celebrity Endorsement Deals

Setup Partnerships & Sales Channels with the largest dealers and online sales channels in the country 

To view a presskit on the brand with more info: Click Here. 

PROJECT: Mr & Muse Brand Launch for Target

CLIENT: Mr. & Muse

ROLE: CREATIVE & PHOTOGRAPHY

DETAILS: 

PROJECT: Swisher Outlaw Cigar Launch

CLIENT: Swisher International

ROLE: Creative

DETAILS: Swisher contacted me to create all of the media for their new cigar launch, the Swisher “Outlaw”.

PROJECT: Roush Nitemare | Marketing Campaign

CLIENT: Roush

ROLE: Concept & Creative Direction, Writer, Director, Producer, Colorist.

DETAILS: Roush Performance and I partnered to create a stand out campaign for their record setting truck, the F-150 Nitemare. I wanted to build something memorable and different than your typical truck commercial and let Roush customers live vicariously through the film. We were nominated for commercial of the year by the International Motor FIlm Awards 2019. Check out the two pieces below. 

PROJECT: Pretty Vulgar Launch Campaign

CLIENT: Blinc Cosmetics | Sephora | Pretty Vulgar

ROLE: Creative & Lead Photographer

DETAILS: I was brought in to develop a moody vibe and design for the launch of Pretty Vulgar, a millennial focused cosmetics line looking to differentiate themselves visually in a stale market. 

PROJECT: NanoPro MT| Rebrand

CLIENT: NanoPro MT

ROLE: CREATIVE & BRAND DIRECTOR.  

DETAILS: When I was introduced to NanoPro MT, they had a superior product and below average media & marketing materials that were misrepresenting their company. As Nano prepared for a public facing brand launch outside of their private sector work, I developed all new content and materials for them including a full branding redesign, new media, a new look and partnerships to bring them to the next level. 

PROJECT: CREEK WATER WHISKEY

CLIENT: MYSTIC FARMS DISTILLERY | YELAWOLF

ROLE: CREATIVE & BRAND DIRECTOR.  

DETAILS: From concept to launch, I handled everything from brand positioning and strategy, bottle design & development, to social campaigns, commercials, photography and events. Creek Water was born from a new patented rapid maturazation process allowing whiskey to be aged in 3 to 6 minutes vs 3 to 6 years. Mystic Farms partnered with celebrity musician, Yelawolf to bring this brand to market for testing of the technology. Creek Water Whiskey was strategically marketed toward the hard working blue collar American and through this brand strategy and effective media I was able to position Creek Water to become one of the fastest growing whiskeys in America — opening in over 40 markets within 6 months of launch.