PROJECT: Roush Nitemare | Marketing Campaign

CLIENT: Roush

ROLE: Concept & Creative Direction, Writer, Director, Producer, Colorist.

DETAILS: Roush Performance and I partnered to create a stand out campaign for their record setting truck, the F-150 Nitemare. I wanted to build something memorable and different than your typical truck commercial and let Roush customers live vicariously through the film. We were nominated for commercial of the year by the International Motor FIlm Awards 2019. Check out the two pieces below.