CLIENT: Misfit Industries

ROLE: CREATIVE & BRAND DIRECTOR, BUSINESS DEVELOPMENT.  

DETAILS: Misfit Industries was an award winning custom motorcycle manufacturer out of Dallas TX. I met the guys at SEMA a year after their launch. After some conversations about how we could take them from just a builder to a brand, I went to work. 

Throughout a series of strategic partnerships and collaborations I grew their brand awareness and took Misfit from $300k in sales their first year to $1.3M the next. Misfit became one of the largest brands in the motorcycle industry. 

Notable Achievements with the brand:

Bikes and Crew placed as actors and film vehicles in wide release action film Code of Honor with Stephen Seagal.

TV Show pitched and developed for Discovery Channel. 

Event Partnerships & Live Bike Builds at SEMA w/ Ingersoll Rand & Gas Monkey Garage. 

Bikes placement inside Hard Rock Hotel Las Vegas during special events. 

Clothing line development. 

Celebrity Endorsement Deals

Setup Partnerships & Sales Channels with the largest dealers and online sales channels in the country 

To view a presskit on the brand with more info: Click Here.