PROJECT: CREEK WATER WHISKEY

CLIENT: MYSTIC FARMS DISTILLERY | YELAWOLF

ROLE: CREATIVE & BRAND DIRECTOR.  

DETAILS: From concept to launch, I handled everything from brand positioning and strategy, bottle design & development, to social campaigns, commercials, photography and events. Creek Water was born from a new patented rapid maturazation process allowing whiskey to be aged in 3 to 6 minutes vs 3 to 6 years. Mystic Farms partnered with celebrity musician, Yelawolf to bring this brand to market for testing of the technology. Creek Water Whiskey was strategically marketed toward the hard working blue collar American and through this brand strategy and effective media I was able to position Creek Water to become one of the fastest growing whiskeys in America — opening in over 40 markets within 6 months of launch.